Through consistent management and strategy at North Padre Island Vacations:

• Grew follower base on Instagram and Facebook with organic engagement.

• Increased booking inquiries directly from social channels.

• Built long-term relationships with local businesses and collaborators to extend reach.

At The Lola Apartments in Austin, I’ve been able to carry that same balance of property management and marketing. Alongside leasing responsibilities, I manage the community’s Instagram account—highlighting specials, showcasing amenities, and promoting the downtown/South Congress lifestyle. This dual role has sharpened my ability to adapt campaigns to fit different audiences, whether that’s vacationers planning a beach getaway or city dwellers looking for a new apartment

For me, social media isn’t just about posting nice photos—it’s about bringing people into a story. Every post is a chance to show the feeling of being there, whether it’s a coastal escape on North Padre Island or the vibrant city life at The Lola. Through photos, captions, and conversations, I share those experiences in a way that feels real and inviting—turning casual interest into bookings, leases, and lasting community connections.